Lumia line hasn’t fulfilled company’s expectations and the Microsoft started removing their Lumia’s from physical Stores. Widely known windows phone sales should finally stop in December. But that’s not the end, because mobile phone is just a hardware and Windows 10 Mobile is the software, which Microsoft is going to keep in development any way.
There’s another great news behind all that. Company is now looking to the future with a Surface Phone, which is planned to be released in early 2017. While Windows 10 Mobile is still being developed and improved, Microsoft will take some time to come back with a stronger product which might disturb the competitive smartphones market. Need to understand that Microsoft will only have one chance to get a Surface Phone launch right so it may be best to take their time instead of rushing the process.
Here’s Microsoft CEO Satya Nadella’s letter outlining their hardware plans for Windows Phone:
“We plan to narrow our focus to three customer segments where we can make unique contributions and where we can differentiate through the combination of our hardware and software. We’ll bring business customers the best management, security and productivity experiences they need; value phone buyers the communications services they want; and Windows fans the flagship devices they’ll love.”
It appears that Microsoft will loosen up the low end devices category and realign with premium ones. One of the reasons is the Android, which in 2015 has surged the low end phones market with releases from Huawei and Xiaomi. Those devices have simply flooded Chinese and emerging markets making competition too savage for Microsoft’s ambitions.
Except lots of rumors, there’s no other official news we’d like to share with you today. As usual, we’ll keep you informed as soon as Microsoft talk more about their future plans.